The reality is that around the world women are subjugated and submitted to violence every second. The reality is that those who defend them and speak up are often persecuted for it. Sometimes, we need to take a moment and look at the people in this world who are doing amazing, un-thanked, difficult work and are giving up so much of themselves for so many others. Meet Lydia Cacho Ribeiro and notice the references to sex trafficking in Cancun. More and more I am realizing the role that Americans (or any western traveler) can and should play in promoting child-safe, women-safe, environmentally safe tourism.