I have really been meaning to blog about this topic for the longest time. When I was living in Santiago, I always told myself that next time I would take a picture of this series of metro advertisements… and yet, I never did. I am kicking myself for that now as 1) I am not in Santiago or Chile anymore, 2) I had really wanted to post the whole series– hey Kyle or Heather or Emily, could you take pictures and email me or post on your flickr accounts??– 3) I had already thought of translations and commentary and 4) they get funnier the more you see.
That said, beggars cannot be choosers. I will take what I could get (the above).
I have already talked about my feelings on the Transantiago, Santiago’s new mass transit system. Overall, I am one of the few people who had anything positive to say. Quickly after the launch it was clear that the system had a serious PR problem, which, I assume, is why they hired a PR firm who came up with these adds. The one above translates to “I am nice by nature”. The idea being if people are nice on the metro the ride will be nice. Most of the signs were similar pleas for people to act humanely while riding the metro. Overall, they made me laugh. They also reminded me of Mark’s comments on China trying to teach its people to be nice before the Olympics through large red signs with slogans such as “I participate! I contribute! I am happy!” His post, and blog, are really worth a read–especially if you need a laugh.